How Not to Fail In Business Without Really Trying – Advice on starting and running your own business
Planning on starting your own small business?
Want to revitalize one that’s not doing as well as you’d like?
Let Bob Boze and Robyn Bennett help you with their over 50 years of combined, sound entrepreneurial and business knowledge, and uniquely humorous slant on life and business.
Together, they’ll lead you through developing a business plan, getting your business off the ground with everything from the research you’ll need to do, to hunting for loans, choosing a location, and putting everything you need in place.
If your business is in a funk, they’ll give you some ideas to help pull it out, rejuvenate it and get it back to being successful.
Along with all of that comes lots of humor and some spicy stories to help give you an idea of what you’re in for.
What business owners and future entrepreneurs are saying about How Not to Fail in Business Without Really Trying.
“I enjoyed reading this book – each section followed each other quite nicely. I also enjoyed the “exercises” bit at the end of each section. This helped me to put the reading into practise and made me understand what one needs to do for going into business.” Anita Lewis, Business owner wanna be, New Zealand
“This is an EXCELLENT read (even ESSENTIAL) for anyone thinking about being their own boss! Laugh out loud in places, followed by very sobering insights encouraging follow up by the reader to develop a pragmatic, dependable, and valuable business plan and move from using ‘rose-tinted dream glasses’ to the clear sight of reality. I wish I had had it 15 years ago!! Well done Robyn and Bob!” Tricia Caughley, AAPNZ Fellow, Ex business owner and Senior Administrator, Retired, Wellington, New Zealand
“This is an easy-to-read book (thank you), humorous (also thank you), and rich with helpful examples (I’ll be dreaming of cupcakes tonight for sure!). Being a business owner myself, many things resonated with me. In fact, I had a few ‘Crap! I never thought of that!’ moments. The big lesson here for me was ‘Start small and expand!’ Looking back on the lifespan of my business, I wish I had done that. Instead, I went big immediately with nowhere to go from there. So happy I stumbled upon this wonderful book! It will come in handy for my next business venture.” Carly Fanguy, Co-Owner, 57 Degrees, San Diego, Ca.
“An amazingly written book, that highlights key points of starting a business, including the hard stuff. Bob and Robyn make you feel at ease with sarcasm and jokes; to really take you out of the stress and help you think with a level head.” Alicia Melbourne, Owner of Maria Veni and (coming soon) Enchanted Cocktails, Alnwick, England
About Bob Boze (San Diego, California Author)
Bob is a diverse author and editor with five published books: his autobiography - Love is a Pretty Girl with a Cape to Share Your Dreams With, his romance trilogy - Horses of Tir Na Nog, and a fourth romance novel - The Beach Pool.
His writing partner, Robyn Bennett (pen name Casey Fae Hewson), another romance writer, editor and administration trainer, lives in New Zealand. Robyn has two published romance novels, Haven River and Aqua Bay, and a business book, Minute Taking Madness.
Together, Bob and Robyn have co-authored and published Light My Way, a romance novel and a business book - How Not to Fail in Business Without Really Trying, dealing with how to successfully open and operate a small business.
In addition, each has several published short stories in the San Diego Writers and Editors Guild Anthologies.
Originally from New York, Bob is an avid reader, reviewer, beta reader and guest speaker and blogger on several web sites. His travels have covered most of the world and he has lived in London, England, Istanbul, Turkey, Houston and San Antonio, Texas, Los Angeles and Paso Robles, California; before finally calling San Diego, home.
Bob’s education includes: Studies in Creative Writing, Literature, English Literature and English at NYU, William and Mary, University of Maryland and the University of Delaware. He holds a dual BS degree in Electronic Engineering in Systems Design and Development and Project Management from Northrop University.
Bob has been an Information Volunteer, Interpretative Volunteer (Docent) and Volunteer Mentor at the San Diego Zoo for over 25 years.
He is also an active member of the San Diego Writers and Editors Guild (SDWEG), San Diego Professional Editors Network (SDPEN) and Romance Writers of America - San Diego (RWASD).
He and Robyn also participate in local and international writer’s events and signings such as: The San Diego Festival of Books fair, San Diego Library Book Festival and Local Authors Award Program, the La Jolla Writers Conference, the New Zealand Romance Writers Conference and the upcoming Dublin Ireland Writers Conference.
