LinkedIn for Personal Branding: – The Ultimate Guide
Your online presence matters more than ever in today's global workplace. Professionals are logging-in to LinkedIn in record numbers, so your profile needs to represent you in the best possible light before and after a meeting or interview. "LinkedIn For Personal Branding: The Ultimate Guide" is the leading strategic guidebook that most uniquely connects personal branding to the LinkedIn profile.
Long's book provides a comprehensive view of personal branding using LinkedIn's profile, content sharing, and thought leadership capabilities. In addition to best practices and theories, learn by seeing real world examples from other LinkedIn users. Long has also assembled a useful set of "How To" advice links that are available on a companion website. The website provides many resource pages and links related to each chapter.
This book is perfect for anyone interested in developing their personal brand with LinkedIn to propel their career or business opportunities. Put yourself in the best position to be considered for more strategic assignments and business opportunities!
About Sandra Long (Fairfield County, Connecticut Author)
Sandra Long helps companies and individuals to leverage the power of an online brand. She is a consultant, trainer, speaker, and writer. Sandra specializes in LinkedIn for personal branding, employer talent branding, social selling, social recruiting, and social job search.
Sandra is the owner of Post Road Consulting LLC in Westport and Stamford CT. The company works with corporate teams and universities. The Post Road team helps companies to create brand ambassadors using LinkedIn to drive sales and recruiting results.
Sandra is the author of LinkedIn for Personal Branding: The Ultimate Guide. The book is written for individuals, which also has many tips and suggestions for corporate employees and senior level executives. Sandra is a popular speaker at conferences and corporate events.
Sandra is a graduate of the University of Rochester.