Raise Capital on Your Own Terms – How to Fund Your Business without Selling Your Soul

Raise Capital on Your Own Terms
192 Pages
ISBN 978-1-5230-8471-5

You’re an entrepreneur—you want to be your own boss, life a live you love, and do something great. But businesses need money, so you max out your credit cards, take out a second mortgage, and maybe even drive Uber at night. You do everything yourself, and on the cheap. Why? Because you think the only alternative is to make a devil’s bargain with some venture capitalist who’ll demand a 10X return and could easily take your business out from under you. Right?

Wrong, says attorney Jenny Kassan. For the first time, this book lays out the vast range of capital-raising strategies available to entrepreneurs. You don’t have to go the “Silicon Valley” route, which is frankly wrong for the vast majority of new businesses anyway. Nor do you have to unduly stress yourself or your personal finances, or cut so many corners you don’t give your fledging business a fair chance.

Based on her 10 plus years working with small businesses, Kassan knows the landscape of investment capital is far larger and more diverse than many lawyers and business advisors would have you believe. And what Kassan is talking about goes way beyond crowdfunding. There are all kinds of investors out there, with varying motives and expectations. They’re not all looking to make a killing—many investors are just as mission-driven as you. Kassan shows you how to find them, and provides a layperson’s primer on the laws and regulations governing fundraising.

Jenny Kassan

About Jenny Kassan (Oakland, California Author)

Jenny Kassan

Jenny has over two decades of experience as an entrepreneur and attorney and is certified as a coach by the International Association of Women in Coaching.

She has helped her clients raise millions of dollars and raised several hundred thousand for her own business.

Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley.

Jenny was recently appointed to the Securities and Exchange Commission (SEC) Advisory Committee on Small and Emerging Companies. She submitted the petition to the SEC that led to the passage of the 2012 JOBS Act and was present at the White House signing ceremony.

Jenny is the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center, a nonprofit that provides legal information to support sustainable economies.

She is a member of the Content Advisory Panel of Conscious Company Magazine and serves on the advisory boards of Lioness Magazine and Investibule.