The B2B Executive's Playbook

The B2B Executive's Playbook
245 Pages
ISBN 978-1-57860-446-3

The Ultimate Weapon for Achieving Sustainable, Predictable & Profitable Growth

In this seminal book, author, speaker, and leading expert in B2B executive strategies Sean Geehan draws upon over twenty years of designing and implementing winning executive customer programs for B2B companies of every size. The playbook is also supported by case studies and research from market-leading B2B companies, including HCL Technologies, Harris Broadcast Communications, Crown Partners, Henny Penny, Springer Science+Business Media, Wells Fargo, Intesource, Oracle, and more.

Read the B2B Executive Playbook to learn how executive customer programs can help you:

-Drive consensus within your leadership team and better align your company with the markets it serves -Better leverage the time and effort of your leadership team, as well as your corporate resources -Deliver sustainable, predictable, and profitable growth - the ultimate measure of corporate success

Sean Geehan

About Sean Geehan (Dayton, Ohio Author)

Sean Geehan

Sean Geehan is founder and CEO of Geehan Group - the recognized leader in B2B Executive Programs. With more than twenty years experience in driving B2B success, he is an expert in leadership, executive engagement programs, and designing strategic planning processes that drive long-term and profitable growth. Sean earned his MBA at the University of Dayton and received the prestigious Ernst & Young Entrepreneur of the Year Award in 2002. His work has been featured by the Wharton School of Business, American Marketing Association, CFO magazine, and National Public Radio. To learn more about Sean, visit www.seangeehan.com