The Frugal Book Promoter, 3rd Edition – How to Get Nearly Free Publicity on Your Own Or By Partnering WithYour Publisher

The Frugal Book Promoter, 3rd Edition
273 Pages
ISBN 9781635994687

From the HowToDoItFrugally Series of books for writers Published by Modern History Press Cover art by Doug West of ZAQ Design Awards across editions: Winner USA Book News, coveted Irwin Award, USA Book News winner, silver medal from Military Writers Society of America, honored by Global Ebook Awards ISBN: 978-1615994687 Distributors: INGRAM, Midwest Library, Follett, Brodart To order hard cover, paperback or e-book on Amazon:

This multi award-winner, now in its third edition, celebrates its 16th Anniversary as flagship of Carolyn Howard-Johnson's HowToDoItFrugally Series of books for writers. For only a few cents a day the third edition of The Frugal Book Promoter assures your book the best possible start in life. The author was inspired to write this book full of nitty-gritty how-tos for getting nearly-free publicity for her UCLA Writers’ Program class. A former publicist, journalist, and retailer, Carolyn shares her professional experience as well as practical tips gleaned from the successes of her own book campaigns. She tells authors how to do what their publishers can’t or won’t and why authors can often do their own promotion better than a PR professional.

A recommendation from Feather Schwartz Foster, an author, September 9, 2004

“Packed with Wonderful Information! For anyone who has written a book of any kind - this is a must-have and must-keep guide! Every chapter is filled with insights and how-tos and a whole bunch of where-to-finds!”

"... I added your Frugal Book Promoter to my recommended reading list for my New York University class on Self-Publishing…:Actually, credit goes to Paula Krapf – she said we would be remiss not to include your fab information and she’s right.” ~ Penny Sansevieri

“There are a few chapters which are worth the whole cost of the book. These include, to my mind, chapters on querying and pitching–something I repeatedly see done badly—and the chapter on creating a media kit. I have not seen either of these topics covered in such detail, or with such clarity. Even seasoned self-promoters will learn new things from these chapters” ~ Magdalena Ball, owner

“If one were to look up and read all the advice writers are offered herein, one would deserve a Master’s in promoting and marketing, at the least.” ~ Tupelo Review

“I won’t give away too many of Howard-Johnson’s marvelous tips here, but suffice to say that the book is full of them—many of them inventive, and all of them focusing on credibility and multi-tasking – getting impact for your effort.” ~Managing Editor of Compulsive Reader

“Dear #amwriting, here's the book you've been hoping to find. I think you'll love it. No, I know you'll love it!” ~ Terrie Wolf, literary agent to a client

“[Carolyn Howard-Johnson is] an incessant promoter who develops and shares new approaches for book promotion.” ~ Marilyn Ross, founder Small Publishers of North America and coauthor of The Complete Guide to Self-Publishing

“Howard-Johnson is about as knowledgeable as it gets on the subject. Of course books like this go out of date quickly, so the re-releases are also vital, as they allow for technological and cultural change.” ~ Magdalena Ball, Managing Editor of Compulsive Reader

“. . . until now I didn’t have many other staples to recommend to new authors looking for publicity.” ~ Jenna Glatzer, author of Make a Real Living as a Freelance Author

“Your willingness to help truly touches me. The Frugal Book Promoter helped me so much while marketing my first book and I never could have imagined how personally it would assist me for my second.” ~ Karina Bartow, fiction writer

“At last—a solid, sensible, systematic guide to the ins and outs of promotion and publicity. Written by a writer, for writers—Carolyn Howard-Johnson proves that she’s not only an accomplished poet, essayist, and novelist, but also a marketing maestro!” ~ JayCe Crawford, Cup of Comfort author, copyright professional

“The Frugal Book Promoter is an excellent resource for writers and authors. I've read it and love it!” ~ Karen Cioffi-Ventrice, author and ghostwriter

“All authors who want to spread the word about their publications should have a copy of The Frugal Book Promoter on their bookshelf.” ~Leslie C. Halpern

Carolyn Howard-Johnson

About Carolyn Howard-Johnson (Harpers Ferry, West Virginia Author)

Carolyn Howard-Johnson

Carolyn Howard-Johnson’s several careers prepared her for promoting her own and others’ books. She was the youngest person ever hired as a staff writer for The Salt Lake Tribune—”A Great Pulitzer Prize Winning Newspaper.” Writing features for the society page and a column under the name of Debra Paige gave her insight into the needs of editors, the very people authors must work with to get free ink. Being familiar with the way news is handled helps her see how different books fit into different news cycles.

Later, in New York, she was an editorial assistant at Good Housekeeping Magazine. She also handled accounts for fashion publicist Eleanor Lambert who instituted the first Ten Best-Dressed List. There she wrote media releases (then called press releases) for celebrity designers of the day including Christian Dior and produced photo shoots for Lambert’s clients.

She also worked as columnist, reviewer, and staff writer for the Pasadena Star-News, Home Décor Buyer, the Glendale News-Press (an affiliate of the LA Times),, and others. She learned marketing skills both in college (University of Utah, and University of Southern California) and as founder and operator of a chain of retail stores. That molded her understanding of how authors might best partner with retailers to affect both of their bottom lines.

Carolyn’s experience in journalism and as a poet with a long almanac of published poets including the prestigious Poetry Magazine founded in 1912. Her experience as an author of fiction and nonfiction helped the multi award-winning author understand how different genres can be marketed more effectively. She was an instructor for UCLA Extension’s renowned Writers’ Program for nearly a decade and earned a certificate from that same school’s Instructor Development Program. She also studied writing at Cambridge University, United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University in Prague.

She turned her knowledge toward helping other writers with her multi award-winning HowToDoItFrugally series of books for writers, including her flagship book The Frugal Book Promoter, now published by Modern History Press in its third edition and her favorite, How to Get Great Book Reviews Frugally and Ethically. Her marketing campaign for the The Frugal Editor is in its second edition. It was the winningest book in the series including the Next Generation Indie Best Book Award well as their Best Marketing Award. She also has a multi award-winning series of HowToDoItFrugally books for retailers.

Howard-Johnson was honored as Woman of the Year in Arts and Entertainment by California Legislature members Carol Liu, Dario Frommer, and Jack Scott. She received her community’s Character and Ethics award for her work promoting tolerance with her writing and the Diamond Award in Arts and Culture from her community's Library and Arts and Culture Commission. She was named to Pasadena Weekly’s list of fourteen women of “San Gabriel Valley women who make life happen” and Delta Gamma, a national fraternity of women, honored her with their Oxford Award.

Carolyn is a popular presenter at tradeshows (retail and writing) and writers’ conferences and has lost count of her radio-show guest spots. She is a actor and has appeared in TV commercials for the likes of Time-Life CDs, Marlboro, Blue Shield, Apple, Chinet, Lenscrafters, and Disney Cruise Lines (Japan).

Born and raised in Utah, Howard-Johnson raised her own family in sunny Southern California.