The Great First Impression Book Proposal, 2nd Edition – Everything You Need To Know To Sell Your Book in 30 Minutes or Less

The Great First Impression Book Proposal, 2nd Edition
40 Pages
ISBN 9781453690956

The Great First Impression Book Proposal: Everything You Need to Know To Sell Your Book in 30 Minutes or Less Second Edition From the HowToDoItFrugally Series of books for writers Published by Modern History Press Cover Art by Victor Volkman ISBN: 1453690956 ISBN-13: 9781453690956 Kindle Edition ASIN: B0042JT1TG To order hard cover, paperback or e-book on Amazon:

This booklet, now in its second edition, is the result of multi award-winning author Carolyn Howard-Johnson’s extensive work with clients who hate writing book proposals and hate learning how to write them even more. She found herself coaching them through the process rather than doing it for them, for who could possibly recreate the passion an author feels for his or her own book better than the author? In doing so, she found she had written a booklet—not a tome—that took her clients only about thirty minutes to absorb. Voila! The Great First Impression Book Proposal was born. offered it as an aid to the participants in their prestigious North Street Book Prize.

“Book Proposal” is the perfect career-boosting experience for those who want to learn how to wow an editor in no time flat with only $8.95 out-of-pocket for paperback and 30 minutes out of a busy schedule.


“When I first reviewed Carolyn Howard-Johnson's small book, little did I realize how dog-eared my paperback copy would get over time. I've been through it and bookmarked it so many times that it's tattered beyond belief, but I cannot get rid of it. It appears that Ms. Howard-Johnson has also released it in an updated edition, and that's why my review predates this one. And please note that now The Great First Impression Book Proposal is available as a Kindle edition. As a Prime member I could” have borrowed it for free, but since I know already how many highlights there will be, it was worth buying again in the Kindle edition. If you're an aspiring writer in any genre, it's well worth it.” ~John Williamson, Top 1000 Amazon Vine Reviewer

“I just finished reading The Great First Impression Book Proposal. I like your style and encouragement. I was a bit intimidated about finishing my book proposal. I was thinking it had to be stiff and boring. I even have dialogue in it. I thought I’d have to cut it out. Now, I’ll probably leave it in.” ~Wanza Leftwich, author, blogger

“’This is a really smart proposal,’ was one comment from an agent who went on to sell my nonfiction book to a publisher. The ‘smartest’ thing about it? I used Carolyn's guide to write it!” ~ Treacy Colbert, medical writer and author of End Your Menopause Misery

“I love [Great First Impression Book Proposal]! My husband was amazed at all the info crammed into this short book. You could have charged a lot more. I just re-vamped my proposal to follow the guidelines in it for my latest book.” ~ Myrna Lou, palmist, psychic, and author

“Marketing is never easy . . . . Well, it might be if you follow the easy steps Carolyn Howard-Johnson offers up in The Great First Impression Book Proposal: Everything You Need to Know About Selling Your Book in Thirty Minutes or Less. Howard-Johnson’s bulleted lists are superior. They are easy to understand, easy to implement, and even easier to read. (She means it when she says thirty minutes or less). She gives us even more: A list of other resources on book proposals. I will recommend this book to all of our authors and potential authors at LadybugPress.” ~ Georgia Jones, Editor in Chief, LadybugPress and NewVoices, Inc.

“Great little book by award-winning writer, Carolyn Howard-Johnson. Easy to use for those planning to approach an agent or publisher with their book idea. Samples and examples with references to other resources. Handy to have!” ~ Valerie Allen, author and writers’ conference director

The publisher, Modern History Press, offers this little quick reference guide as a freebie e-book to those who purchase Carolyn’s new release of The Frugal Book Promoter, now in its third edition when it is purchased direct from them. Use the code GOFRUGAL at

Carolyn Howard-Johnson

About Carolyn Howard-Johnson (Harpers Ferry, West Virginia Author)

Carolyn Howard-Johnson

Carolyn Howard-Johnson’s several careers prepared her for promoting her own and others’ books. She was the youngest person ever hired as a staff writer for The Salt Lake Tribune—”A Great Pulitzer Prize Winning Newspaper.” Writing features for the society page and a column under the name of Debra Paige gave her insight into the needs of editors, the very people authors must work with to get free ink. Being familiar with the way news is handled helps her see how different books fit into different news cycles.

Later, in New York, she was an editorial assistant at Good Housekeeping Magazine. She also handled accounts for fashion publicist Eleanor Lambert who instituted the first Ten Best-Dressed List. There she wrote media releases (then called press releases) for celebrity designers of the day including Christian Dior and produced photo shoots for Lambert’s clients.

She also worked as columnist, reviewer, and staff writer for the Pasadena Star-News, Home Décor Buyer, the Glendale News-Press (an affiliate of the LA Times),, and others. She learned marketing skills both in college (University of Utah, and University of Southern California) and as founder and operator of a chain of retail stores. That molded her understanding of how authors might best partner with retailers to affect both of their bottom lines.

Carolyn’s experience in journalism and as a poet with a long almanac of published poets including the prestigious Poetry Magazine founded in 1912. Her experience as an author of fiction and nonfiction helped the multi award-winning author understand how different genres can be marketed more effectively. She was an instructor for UCLA Extension’s renowned Writers’ Program for nearly a decade and earned a certificate from that same school’s Instructor Development Program. She also studied writing at Cambridge University, United Kingdom; Herzen University in St. Petersburg, Russia; and Charles University in Prague.

She turned her knowledge toward helping other writers with her multi award-winning HowToDoItFrugally series of books for writers, including her flagship book The Frugal Book Promoter, now published by Modern History Press in its third edition and her favorite, How to Get Great Book Reviews Frugally and Ethically. Her marketing campaign for the The Frugal Editor is in its second edition. It was the winningest book in the series including the Next Generation Indie Best Book Award well as their Best Marketing Award. She also has a multi award-winning series of HowToDoItFrugally books for retailers.

Howard-Johnson was honored as Woman of the Year in Arts and Entertainment by California Legislature members Carol Liu, Dario Frommer, and Jack Scott. She received her community’s Character and Ethics award for her work promoting tolerance with her writing and the Diamond Award in Arts and Culture from her community's Library and Arts and Culture Commission. She was named to Pasadena Weekly’s list of fourteen women of “San Gabriel Valley women who make life happen” and Delta Gamma, a national fraternity of women, honored her with their Oxford Award.

Carolyn is a popular presenter at tradeshows (retail and writing) and writers’ conferences and has lost count of her radio-show guest spots. She is a actor and has appeared in TV commercials for the likes of Time-Life CDs, Marlboro, Blue Shield, Apple, Chinet, Lenscrafters, and Disney Cruise Lines (Japan).

Born and raised in Utah, Howard-Johnson raised her own family in sunny Southern California.